UK Bra Tax WAR leads to DD Day While Sweden Follows Saudi Lingerie Campaign
Last week was an interesting week, the Saudi Lingerie campaign got an unexpected article in a Swedish newspaper and I got a new title Australiensiska Underklädesexperten. The campaign headed up by economics lecturer Reem Assad, has expanded beyond just lingerie to include the retail industry and the topic of Women at Work.
http://sydsvenskan.se/varlden/article429631/Hon-leder-behaupproret.html
Back on English Soil I have decided to create a word BRACONOMICS™ to describe this NEW FURY that has in-sighted another group of women on facebook escalate the issue of £2 bra tax that M&S imposed on bigger cupped Bra’s. The Sun newspaper and page 3 girls got behind the campaign, to ensure that large breasted women were not discriminated against with increased to the price of their bra’s.
Becky Mount and Becki Williams established the busts for justice campaign on Facebook to raise concern about this issue and appeared on GMTV.
UK Media personality ULRIKA JONSSON joined the debate with her article in the Daily Mail http://www.dailymail.co.uk/femail/article-1178166/Youve-huge-boob-M-S-Charging-2-extra-bigger-bras-discrimination-says-ULRIKA-JONSSON.htmlThe
Sun claimed victory in their war against the bra tax and declared a DD Day to celebrate 64 years after VE Day.
http://www.thesun.co.uk/sol/homepage/features/article2418288.ece
Its been over 30 years since women began burning bra’s to establish themselves in the community and now in the 21st century we see a resurgence of the bra and the impact it is having on women in society again.
- The size of the bra
- The cost of the bra
- The service one receives when purchasing a bra
Are all key elements in BRACONOMICS™.
One wonders though is the UK really safe from further attacks in BRACONOMICS™ when the front line defence is left to Page Three Girls and a Newspaper that M&S advertises in? I think we should all keep watch on this debate
