Luxury Is It A Question EGO V’s AURA?
Last week was about reunions, rebirth and rekindling, and it meet crash into Ego this week hence the delay in this weeks posting. I am on the right Miss Harlette with my bestfriend on the left Miss Ausieblond. We had an opportunity to be reunited in two cities ramping up to the 20yr reunion ball for Bond University opening its doors in 1989.
Miss Ausieblond is a director and producer in Hollywood and worked on a thing called the Oscar’s and it was funny to tease her about missing all the infamous antics of Nikki Beach in Canne this year to attend the ball. Upon my return its been all stations go in getting the Harlette Housecoats ready for Wimbledon Fashion Week and preparations for the The Art of Selling Lingerie Masterclasses I am running in Saudi Arabia next month.
In a surprising turn of events I had an extremely strange occurance, when one of the freelancers I was working with entered the House of Harlette after two months of not seeing each other and declared that they wanted to sell me back my idea, that I had such a great idea they had gone ahead and started to create their own version of it and I politely declined the offer.
It was in this moment I got to thinking about EGO, the freelancer and I have parted ways, when it was discovered that they would not sign an NDA for futher projects. The question of EGO actually lead me to share with you all a fabulous find I came across in London’s BLOW Fashion PR agent’s treasure trove of brands 
The EGO for Bentley lap top retailing for around £6,000 pounds is the hottest thing on the market for bespoke glamourous laptops. The unique bentley details are found in the limited edition version created by Ego lifestyle that are all handmade making it the most desireable laptop. For those of you that like their bling as well as their Bentley wait for it the company also do diamond ones.
http://www.ego-lifestyle.com/collections/
So now onto the lingerie because what would a luxury lingerie blog be without actually talking about lingerie. I am not sure if you have been following the case of Dior lately and the issue they faced when the Tunisian lingerie company SIL that were a license holder of Dior Lingerie range and got into hot water by selling it to a third party that sold the intimate apparel for a discounted price. Naughty Naughty
The European Court of Justice ruled in favour of Dior and its right to protect its trademark offering an interesting statement.
“The quality of luxury goods is not only the result of their material characteristics but also of the allure and prestigious image which bestows on them an aura of luxury,” the European Court of Justice said in a ruling.
In its ruling the court declared that “it is conceivable that the sale of luxurygoods” to a discount store “might affect the quality itself of those goods,” They were a little more open with the intpretation leaving that for the french legal system to decide whether “the aura of luxury” had been damaged in this particular case.
To read more see the actual judgement
http://curia.europa.eu/en/actu/communiques/cp09/aff/cp090035en.pdf
So its a very fine line between the aura of luxury and the ego of luxury, and its the crossing over from aura to ego that one gets questioned about an occassional indugence turning into an unecessary expense. A little like what is happening in the UK and the House of Commons. The fall out over the expense claims and the resignation of the the speaker of the house Michael Martin the first in 300 yrs is sad to see.
Britians battle cry for a new guard to bring a change and usher in a new economic stability is not a topic for a luxury lingerie blog, but I do hope that Britian is careful not to make the whole house of commons an example, when expense claims is possibly just a symptom of an age of indulgences of all levels of society.
