Archive for the Saudi Arabia Category

Guest Blogger : Abeer Maktabi CSM Student Creates her Bravolution with a focus on Middle East Women & Charity

Posted in Academic Research, Charity, Lingerie, London, Middle East, Qatar, Saudi Arabia, Underwear, United Arab Emirates, United Kingdom, Womens Empowerment with tags , , , , , , , , , , , , on March 14, 2013 by harlette

© Tom Dymond..Stacey Dix - Exhibition ULA/CSM Kings Cross© Tom Dymond...

Late last year we were contacted by this weeks inspired Guest Blogger Abeer Maktabi. Abeer a fabulous CSM (Central St Martin’s) fashion student interviewed Harlette as part of her bravolution dissertation.

We followed up with her a few weeks ago to check how her project was progressing and invited her to be this weeks Guest Blogger.

Abeer had contacted Reem Asaad in 2012 in Saudi Arabia to discuss her dissertation and Reem suggested that Abeer discuss with the project with Harlette.  Abeer and Harlette discussed the project via Skype, and part of the interview was included in the CSM project.

We are excited to share Abeer’s inspiration and vision as its focus is on the Middle East, Women and Charity.

CSM Thesis Project  : BRAVOLUTION


BRAVOLUTION (Bra+Revolution) is a social enterprise project, which uses the bra to support women victimised by sexual harassment and domestic violence in the Middle East. The bra is a garment that categorises the female gender as a woman and a tool that supports a woman’s body, which BRAVOLUTION aims to use metaphorically to support their human rights.


Bravolution brings awareness, women solidarity and a platform for feminist activism. It uses the elite and the educated category of people to bring help to NGOs and women’s organisations. A collection of bra is exclusively designed for purchase as a sign of support for BRAVOLUTION in order to raise profit and share it with the organisations in the Middle East.


By doing this strategy, financial support will be given to lobbyists and policy-makers to work on changing the laws and on raising awareness. Through this bra, I am bringing out a new, stronger and more confidant woman.

This project is based on the creative process, rather than the shiny object.


BRAVOLUTION© from Abeer Maktabi on Vimeo.


The direct link to the video is here

The details of her project can also be found here



Guest Blogger: Rachael Job has done her research into lingerie in Saudi Arabia

Posted in Academic Research, Lingerie, Saudi Arabia, Underwear, United Arab Emirates, United Kingdom with tags , , , , , , , , on March 5, 2013 by harlette

Rachael JobRecently we were contacted by a British University student Rachael Job, to be interviewed as part of  work for her dissertation. It caught our attention as it was on a topic very dear to our heart Reem Asaad and lingerie in Saudi Arabia.

We have invited Rachael to be this weeks Guest Blogger. Enjoy.

Guest Blogger Rachael Job has done her research into lingerie in Saudi Arabia

Rachael Job travelled to the UAE in the summer of 2012 and she noticed that there were only women working in the lingerie stores. She decided to find out more.

Reem Asaad, a financial advisor in Saudi Arabia, began a lingerie campaign against men working in lingerie stores in Saudi in 2008.  Hundreds of women were either choosing to not buy new underwear or were leaving stores in the kingdom red in the face with embarrassment. Men had to pick out underwear for the women in the stores and many women in the kingdom were extremely uncomfortable with this. Saudi Arabia is a gender segregated kingdom meaning that men and women rarely ever come face to face, except for in lingerie stores, which seemed ridiculous to Reem.


Reem Asaad creator of the KSA Lingerie Campaign

Thousands of women joined Reem in her campaign; in 2009 Harlette came to Saudi and spent 10 days training women in selling underwear. In 2011 King Abdullah announced that a royal decree would be put in place banning men from working in all lingerie stores. This later also applied to cosmetic stores.


Women now work in the lingerie stores and this has changed the face of lingerie in the Kingdom. Women are now more economically stable, they are more personal and they have independence. Also lingerie has boomed in terms of sales which show more women are happy to buy underwear in the Kingdom than ever before.

Extract of Dissertation

Rachael has kindly shared a key component her interview with Reem Asaad from her dissertation with us please enjoy.


Interview with Reem Asaad

The three year lingerie campaign for Reem was not just about male sales assistants, or women feeling awkward when purchasing items but it is about women being the reason behind legislation, “It is not just about one key change, it is about women being at the forefront of policy, women travelling to work every day, having medical care for the first time in their lives and daring to dream of retirement benefits.”  All Saudi and expatriate workers in Saudi Arabia are set tax free salaries with free healthcare and retirement benefits.

The esteemed Arabian Business Power list 500 2012 ranked Reem in third place, she is the first ever woman to be ranked in the top ten. “We chose Reem because the issue of female employment in Saudi Arabia is one of the most pressing problems that the country faces at the moment,” said Edward Attwood, the Editor at Arabian Business. Attwood also commented on how Reem’s campaign should entice Saudi to allow more women to work in the private sector, “If Saudi Arabia is to truly recognise its economic potential, and diversify itself away from oil; it really needs to create meaningful jobs for women in the private sector. So while the casual observer might assume that allowing women to work in lingerie stores isn’t that big a deal, it’s actually very significant in Saudi terms.”

Despite the success, Reem has a new campaign already underway, “My next goal is to make the workplace a better place for working women. It seems small but it is huge in Saudi,” Reem says. Legislation is in place that private sector companies should provide childcare facilities for working mothers but like the lingerie store legislation, it is simply not enforced at government level. Reem is currently campaigning to make private sector companies abide by the law and provide childcare facilities. “The approach that I take is that I target unimplemented laws and regulations. Every organisation that employs a certain amount of women (1-50) must have some kind of day-care facility but 95 per cent of them don’t abide by that rule because women didn’t (used to) work in mixed private sector organisations but now they do,” says Reem.

In Saudi Arabia, where gender segregation is firmly enforced and women need permission from a close male such as their husband or father to work and travel, employment had traditionally been seen as an all-male preserve but King Abdullah, known for his modest social reform, is now pushing for women to enter the workforce in Saudi.

“My next fight will be for women to be allowed to drive in Saudi Arabia. Every bit of difference I make to women’s rights will enhance their position economically and socially,” says Reem.

Throughout the campaign Reem had specified that she is not against men, “I am not trying to attack these men working in the stores, there are many good things and solid values that characterize Saudi society, but it goes against Saudi life to have a man selling a woman a personal and intimate item that should only be seen by her husband,” says Reem.

Here is what Rachael had to say about Harlette’s assistance to the KSA Lingerie Campaign.

Harlette lingerie, an exclusive couture lingerie range based in London and Sydney, approached Reem and asked if she would like assistance with her campaign as Harlette has experience in international speaking/ training. “It was clear that women needed training and support prior to entering the stores for the campaign to be a success,” said Harlette. Harlette came to Saudi in 2009 and conducted 10 days of training for the women in Jeddah.  “The teaching was a true gift, to meet so many amazing women all with one purpose to learn something new, to gain employment and the laughter that we shared along the journey was great.” Harlette visited lingerie ranges, undertook lectures and trained women one on one whilst in Saudi and they say they were thrilled to hear that the royal decree was passed in 2011. “What was amazing was that everyone let go of their fears and people were able to measure by the end of the first day, it was an experience that I will treasure,” says Harlette.

Swim by Harlette – Salon International de la Lingerie 2013 Paris

Posted in Beachwear, BIKINI, Harlette, Hollywood, London, Los Angeles, Luxury Swim, Mayfair, Paris, Qatar, Saudi Arabia, Swarovski, SWIMMING, Swimwear, Sydney, United Arab Emirates, United States of America with tags on January 28, 2013 by harlette

Lingerie Insight broke the news about the new Swim Collection by Harlette launched at Salon International de la Lingerie 2013. Read it here


Inspired by all things James Bond and Paris Catwalk Collections.

Harlette have created a fashion forward swim collection

The Collection Features Made with SWAROVSKI Elements

To give a true luxury swim experience

Whether your Poolside in Dubai or Hollywood Hills,

Beachside in Bermuda, Bondi, Canne, Ibiza or Positano

No one will have a One piece or Bikini as fashion forward as your SWIM by Harlette

Taking you from Beach to Bar to Club or Home these pieces can Transition with you to outerwear

Here is an advanced preview of the SWIM collection by Harlette available later this year featuring vintage bikini, directional one pieces and sheer shorts.




Keep an eye on our Swim by Harlette pinterest board for more images

Congratulations Reem Asaad – Highest New Entry Power 500 List – Arabian News

Posted in Dubai, Lingerie, Magazines, POLITICS, Saudi Arabia, Uncategorized, United Arab Emirates with tags , , , , , , , , , , on June 25, 2012 by harlette

Our good friend Reem Asaad and inspiration behind the the KSA Lingerie Campaign that Harlette ran the training for back in 2009, is the Highest new entry on the Power List 500 by Arabian News and the highest ranked woman.

According to Arabian News

Reem Asaad entered the Power 500 list as the highest ranked women and the highest new entry. It was four years ago when she first launched a campaign calling for better employment opportunities for women and improved consumer rights. The “Lingerie Campaign” gained international recognition stirring many underlying issues about women in Saudi Arabia. She argued that women should be allowed to work in lingerie shops in the Kingdom. Last July, her campaign paid off when the Saudi Labour Ministry banned men from working in lingerie shops after a directive from King Abdullah – in an instant, creating 44,000 jobs for women.”

Congratulations Reem to read the whole article please click here

Braconomics : Where are we Now its 2012

Posted in Braconomics, Horse Racing, Horses, Lingerie, London, Luxury Lingerie, Luxury Underwear, Saudi Arabia, Selfridges, Uncategorized, Underwear, Yearling Sales with tags , , , , , , , , , , , , , , , on January 9, 2012 by harlette

Well headlines around the world are filled to the brim with the Saudi Lingerie story that we first brought to you in 2009 when Harlette Luxury Lingerie travelled to Saudi Arabia to deliver the 10 day lingerie masterclass for Reem Asaad’s KSA Lingerie campaign. Since then the King Abdullah added his full support back on June 6th 2011 giving retailers 6 months to have women hired trained and ready to serve by January 2012.  Headlines have reported 28,000 women are now ready to work in the Kingdom selling lingerie and cosmetics. We received this tweet from Reem last week.

So its a successful result for Saudi Lingerie campaign and the economic changes for Saudi Arabia as women enter the workforce in this new area.  We received one message this week from a gentleman in London where he commented it was a shame that men had to be banned from working in this field but one has to remember that the pendulum has to swing both ways until it finally rests in this middle.

One needs to remember even at Selfridges on Oxford st, London men are only allowed to work and process transactions at the main cash counters. Men are not employed for the purpose of measuring, fitting or serving women lingerie at our department stores. So Saudi Arabia is giving women the service the rest of the world enjoys which is women serving women in the area of lingerie products.

In China, we have seen a different point of view when it comes to Lingerie. According to the Telegraph in UK, Chinese women do not see the sense in Luxury Lingerie, or the need to spend discretionary income on fabrics for enticing and enchanting a man that they already have.

This is what the Telegraph had to say  in their article The mystery of China’s big spenders

High-end lingerie labels, for example, such as La Perla  and Agent Provocateur, have failed to crack China “Chinese women,” French   explains, “don’t want to spend a fortune on something that only a man they’ve already snared is going to see.” 124 men to every 100 women,   women don’t feel they have to put on a vamp act to find a partner.

Of course the stand out story that is dominating most of the headlines, blogs and arab debate is the Woman in the Blue Bra. For those of you that have missed this story, during a recent demonstration in Egypt the military demonstrated to the general public that they had control by strategic attack on a women dishonouring and humiliating her publically by removing her clothing including her abaya to reveal a blue bra. The woman has remained anonymous but this image of the blue bra has become iconic, an echo of what a delicate tightrope, that Egypt face on the true understanding of the actual social and civil liberties left after the arab spring.

This image has created the term Blue Bra Revolution academics, journalists and writers have been spurred into action by the footage and the pictures discussing the power of women given the attack. This horrific image has become the symbolism for hope, that despite the actions of the military, the woman in the blue bra became a symbol in Egypt for the emancipation of women from religious oppression. Activists replaced the eagle on the flag with a blue bra. The hashtag #bluebra became a rallying cry against the government.

It will be interesting to see the sale statistics for blue bras for the 4th quarter of 2011 and the 1st quarter of 2012 as it has been reported that women all over the world have been buying blue bras in response, that women who are facing extreme conditions either domestically or financially have been buying blue bras to give them more courage if feeling oppressed or needing extra confidence, particularly around men. Its a trend to keep an eye on in 2012.

In Australia the statistics on women owning horses in the horse racing industry have just been released and the figure is 25%. The wife of Gerry Harvey Katie Page-Harvey has launched an interesting campaign to increase women’s participation in the industry by offering a $500 thousand women in racing incentive prize for 1st, 2nd, 3rd or 4th place winners of the magic millions 2013 BMW two-year-old Classic in 2013.

This prize is to increase the participation of women in the Horse racing industry in Australia. The 2013 BMW two-year-old Classic on the Gold Coast will see the first four all-women owned or leased horses share in $500,000 additional prize money. The first horse will win $350,000, $100,000 for second, $50,000 for third and $25,000 for fourth.

The scholarship prize was launched on the Gold Coast yesterday for the start of the Magic Millions Horse Auctions. Gai Waterhouse one of Australia’s pioneers of women in racing spoke at the event to inspire women to begin the journey of investing in horse racing industry.

Royal Wedding Over, No.1 Terriorist assassinated, what next? a touch of Picasso

Posted in Art, Saudi Arabia, Wedding with tags , , , , , , , , , , , , on May 8, 2011 by harlette

What a whirl wind of a week and a bit, in Henry VIII’s time an assignation usually preceded a wedding, but in 2011 UK’s basking in the glow of Pippa Middleton’s bottom and The Duke and Duchess of Cambridge’s glorious royal wedding was quickly curtailed with the US’s well executed (pardon the pun) assassination of No.1 Terrorist Osama Bin Laden. 


When Britain was just about to settle into enjoying a nice long bank holiday, after the street parties of the century the president of the USA had to make an address that would change the tune of media themes from UK, Royal Weddings, Love, Hope and Happiness to USA, terrorism, assignation, and WAR. (oh dear)

Images of Pippa’s bottom and Kate’s two amazing dresses were quickly replaced with images of President Obama and Hilary Clinton watching a video of Osama’s death.. I know which one I preferred… and it was definitely not the later.

It was heartneing to see Saudi Royals attending the Royal Wedding as guests, Prince Alwaleed and Princess Ameera. The couple have a strong connection with the city of London with their work of refurbishing the iconic art deco hotel Savoy as well as Canary Wharf and Prince Awaleed bin Talal Islamic studies center at the University of Cambridge, which was formed with a donation from the Alwaleed bin Talal Foundation.

So what now, how does one lift ones spirits back to the pre wedding hope, well the only thing left really for a Londoner to do, if they have not already done so, is to toddle of the Tate, and see the world’s most expensive painting.

 A touch of the arts to lifts ones spirits, what a jolly good idea.  This Picasso was sold in New York last year for $106.5m (£65.5m), “Nude, Green Leaves and Bust is one of the sequence of paintings of Picasso’s muse, Marie-Therese Walter, made by the artist at Boisgeloup, Normandy, in the early months of 1932.

Rumour has it, according to luxist, is that the unnamed owner is Roman Abramovich and is being lent to the Tate until renovations are complete in his London apartment.  So while your milling about in front of the painting think back to the two royal kisses on the balcony, and what the cheeky Prince Harry whispered to Prince William, remember the carriage ride of two newly weds, welcomed by the sea of union jacks and the spring sunshine.

For it was a day 29th April 2011  to go down in history as a happy day and one that should have last well past bank holiday… I guess one just has to think of what Alex the banker would do…and follow his lead…

Harlette™ the World

Posted in Couture Lingerie, Dubai, Fashion, Harlette, Hollywood, Lingerie, Lingerie Models, London, Los Angeles, Luxury Lingerie, Luxury Underwear, Mens Underwear, Oscar Style Suite, Oscars, Paris, Qatar, Retail Sales, Saudi Arabia, Silk, Style Lounges, Style Suites, Uncategorized, Underwear with tags , , , , , , , on July 9, 2010 by harlette







There are many luxury lingerie companies…but only one with diamond and platinum suspender clips!

Harlette™ is the only precious metal and precious stone suspender garter clips concept in the world.

The Harlette™ brand is constantly in the public psyche through Harlette’s unique designs. National and International radio, TV, newspaper and magazine appearances, as well as her work with various celebrities and Lingerie Campaigns. (To view a range of National and International press please click here.)

Harlette can command a great deal of PR whenever Harlette™ enters a new territory.

To view the launch of our collections in Paris please click here.




Harlette™  has always aimed at offering a high quality product with the main emphasis being on offering genuine luxury products. It has never been our aim to become a mass market, lingerie chain offering products made in China, with fabrics that are found in multiple labels each season.

 Our lingerie sets are of a premium quality, made with 100% originality, sourcing precious metals and precious stones, matched with French, Italian, British, Australian and Swiss fabrics. For this reason, we will only partner with companies and individuals who share our ethos and mission.

In essence, Harlette™ offers a range of genuine, quality lingerie products which enrich people’s love lives and take their lounging time to the next level. This strong ethos is supported by the International Face of Luxury Lingerie with patent’s for removable, decorative suspender clips. Our mission to ‘Harlette™ the World’ sets Harlette™ Luxury Lingerie firmly apart from all other Luxury Lingerie companies.

 Harlette™ Luxury Lingerie is taking Harlette™ to the World

One lingerie set at a time via the new website that is being released just in time for your summer loving.

Harlette’s™ best known sets are available for purchase world-wide directly from the site  and include American Belle voted 3 in top 10 lingerie sets by Intima Magazine and showcased at an Oscars Style Lounge  in Hollywood

American Belle Housecoat

American Belle Tie Me Down Knickers
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American Belle Tie Me Up Bra
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For those that like their lingerie black, the Rendezvous Renaissance set is your signature style and matching lounge kittens sheer housecoat. This set has been seen in La Stampa, NDTV, AFP, CNN and seen on the Catwalk in Paris at Salon International de la Lingerie .

Lady Lounge Kitten Housecoat
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Rendezvous Renaissance Bra
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Rendezvous Renaissance French Knickers
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Last but not least the sensual cami silk and french lace set Double Trouble as seen in Wall St Journal

Double Trouble Luxurious Lounge Set
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Of course Harlette™ Homme Consort Collection Velvet Boxers are available , these featured in Trends Update Valentine’s Day 2010: 10 of the Best Luxurious Gifts for Him.

Consort Boxers Classic
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Enjoy xxx

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