Late last year we were contacted by this weeks inspired Guest Blogger Abeer Maktabi. Abeer a fabulous CSM (Central St Martin’s) fashion student interviewed Harlette as part of her bravolution dissertation.
We followed up with her a few weeks ago to check how her project was progressing and invited her to be this weeks Guest Blogger.
Abeer had contacted Reem Asaad in 2012 in Saudi Arabia to discuss her dissertation and Reem suggested that Abeer discuss with the project with Harlette. Abeer and Harlette discussed the project via Skype, and part of the interview was included in the CSM project.
We are excited to share Abeer’s inspiration and vision as its focus is on the Middle East, Women and Charity.
CSM Thesis Project : BRAVOLUTION
BRAVOLUTION (Bra+Revolution) is a social enterprise project, which uses the bra to support women victimised by sexual harassment and domestic violence in the Middle East. The bra is a garment that categorises the female gender as a woman and a tool that supports a woman’s body, which BRAVOLUTION aims to use metaphorically to support their human rights.
Bravolution brings awareness, women solidarity and a platform for feminist activism. It uses the elite and the educated category of people to bring help to NGOs and women’s organisations. A collection of bra is exclusively designed for purchase as a sign of support for BRAVOLUTION in order to raise proﬁt and share it with the organisations in the Middle East.
By doing this strategy, ﬁnancial support will be given to lobbyists and policy-makers to work on changing the laws and on raising awareness. Through this bra, I am bringing out a new, stronger and more conﬁdant woman.
This project is based on the creative process, rather than the shiny object.
BRAVOLUTION© from Abeer Maktabi on Vimeo.
The direct link to the video is here https://vimeo.com/55352832
The details of her project can also be found here